Enabled by Design-athon: The Movie by IDEO

Enabled by Design was lucky enough to work with global design consultancy, IDEO, as one of the event partners for […]

Enabled by Design was lucky enough to work with global design consultancy, IDEO, as one of the event partners for our recent Enabled by Design-athon. As well as Tom Hulme, Design Director at IDEO and Founder of OpenIDEO, speaking at the event and a number of IDEO designers getting involved in the Design-athon teams, we were joined by Jack Haslehurst who filmed the event for us despite having a fractured wrist : S You can check out Jack’s short film on the Enabled by Design-athon, which nicely captures the event below:

Enabled by #Designathon from IDEO on Vimeo.

Lydia Howland  from IDEO has kindly written about the Enabled by Design-athon (originally posted on IDEO Labs) here:

In November 2012, a crowd of over 100 designers, engineers, facilitators, technologists, policymakers, health and social care professionals, and people with first-hand experience of issues with independent living, all gathered for the inaugural Enabled by Design-athon at Ravensbourne, London, UK.

The brainchild of the folks at Enabled by Design, and supported by IDEO, the Technology Strategy Board, Ravensbourne, sugru and FutureGov, the goal of the event was to prove that “good design enables people to live as independently as possible, by making day-to-day tasks that little bit easier.”

IDEO has long championed the value of designing for extreme users as a way to create great innovations for everyone, as well as the importance of user empathy to the design process. So we were delighted to support this event, which saw makers and potential users co-designing together for 24 hours to produce 12 amazing concepts with the potential to make lives easier for everyone.

Paul's Kettle

Winning concept: Paul's Kettle — a functional, desirable kettle designed for all

Paul's Kettle in action

Paul's Kettle in action

So what’s next? The teams behind the winning concepts — Paul’s Kettle and SafeHouse — are having a “next steps” meeting at the end of January, there are conversations afoot about taking the Enabled by #Designathon forward, and Enabled by Design has been invited to give a presentation at SXSW about the event so keep this frequency clear!


Winning concept: SafeHouse — the world’s first modular, DIY, fully retro-fittable home protection product





















In the meantime, thank you again to everyone involved in such a wonderfully inspiring event that we’re proud to have been associated with.

Thanks to the lovely @jackhaslehurst for the beautiful video (above) that captures all the best bits from a weekend of designs, brainstorms, prototypes, pitches and, most importantly, 12 inspiring concepts that prove that inclusive design isn’t design at or for the margins — it’s design at its most powerful.

A very big thank you to everyone involved from IDEO for all your help and support, it’s much appreciated and we’ve really enjoyed working with you! : )