"Three ways good design makes you happy..."

by Denise, October 7, 2009 12:25 PM |  1 comment |  Add a comment |  Send to a friend

Having stumbled across this rather lovely TED (Technology, Entertainment and Design) talk from design critic, Don Norman, I just had to share it in the hope that other people would enjoy it as much as I did.

Don Norman's talk is disarmingly friendly and I love his ability to tell stories to demonstrate the three levels that we perceive an experience:

• Visceral - intuition/feelings (subconscious)
  
• Behavioural - the actual doing (subconscious)
  
• Reflective - thoughtfulness (conscious)