We are Enabled by Design: Inspiring Design Innovation

It’s Tuesday afternoon, which means it’s time for the next installment in the “We are Enabled by Design” video series. Here you can hear Julia Cassim, Senior Research Fellow at the Royal College of Art’s Helen Hamlyn Centre, speaking about how creative partnerships can inspire design innovation.

When T-shaped met T-shaped from Enabled by Design on Vimeo.


Julia uses some lovely examples of how what we recognise as familiar mainstream products, such as the common or garden typewriter, actually started life as a product designed to address a particular person’s needs. 

We’d love to hear your thoughts about Julia’s talk, so please do share them as a comment below. Can you think of examples where a product design has been inspired by someone’s specific needs, but has been transformed from a niche to mainstream product through people recognising its desirability? For example, the OXO Good Grips range or Trabasack

Thank you Julia for taking time out from your work at the Helen Hamlyn Centre to come and join us at “We are Enabled by Design”, it’s much appreciated! : )