“Three ways good design makes you happy…”

Having stumbled across this rather lovely TED (Technology, Entertainment and Design) talk from design critic, Don Norman, I just had to share it in the hope that other people would enjoy it as much as I did.

Don Norman’s talk is disarmingly friendly and I love his ability to tell stories to demonstrate the three levels that we perceive an experience:

  • Visceral – intuition/feelings (subconscious)
  • Behavioural – the actual doing (subconscious)
  • Reflective – thoughtfulness (conscious)

Would love to hear your thoughts. Enjoy! : )